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ONLINE TRADEMARK MONITORING
Everyday, companies experience online theft, revenue dilution
and reputation damage without even knowing it's happening.
Find out who is abusing your brand and stealing your profits
with Hollander and Company and stop them!
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Three simple
steps are required to protect your brand:
- Start with a FREE monitoring report. Enter your
company or brand name here to get your FREE "Size
the Problem" report.
- Purchase a Cybersquatting, Brand Abuse or Combination
Report for all of the details if your free report
shows more results than you can account for. Click image to see details.
- Your paid report will tell you who is listed as
the site registrant. Click image to see details.
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. . .
How does Mark Monitor Reports Work?
Hollander and Company LLC searches a proprietary
database of millions of domain names from all generic top-level
domains (gTLDs) (i.e., .com, .org, .net, .biz, .us, .info,
etc.) including country code top-level domains (ccTLDs), and
Web site home pages. Hollander and Company LLC finds Web sites
that have incorporated your company name, product, brand or
trademarks within the site's domain name or underlying HTML
code, and delivers comprehensive reports of potential brand
abuses in near-real time.
The free "Size the Problem" report quantifies
sites using your search term in domain names (Cybersquatting)
or on home pages (Brand Abuse). If the number of instances
exceeds what you know your company controls, you should then
purchase a report. You can choose from a Cybersquatting report
(which will tell you exactly which websites have your search
term or company name in their domain name and the registrant's
contact information), a Brand Abuse report (which identifies
which homepages have your search term, where it is hidden,
and the registrant's contact information) or the Combination
report (provides you both Cybersquatting and Brand Abuse reports).
You can then download these results, and prioritize which
Web sites require follow-up action.
Armed with this critical intelligence, you
can proactively protect your online marketing and brand presence,
and put a stop to trademark infringements, traffic diversion,
customer confusion, and lost revenues.
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Why should I care?
If a thief broke into your company at night
and stole cash out of your register, YOU WOULD CARE! Online
brand abuse can have the same economic impact. If customers
trying to find your company on the Internet are diverted or
tricked into visiting a competitors website, YOU are losing
money. Here are examples of cybersquatting and brand abuse
that Hollander and Company uncovered:
- High-end stereo components company finds websites selling
their products illegally online
- Hotels identified competitors' websites using traffic
diversion to steal their customers and revenues
- Children's educational company found cybersquatters
hosting pornographic sites targeting kids
Other examples of business issues resulting
from online brand abuse:
- Traffic Diversion - Lost site traffic, and ultimately
lost revenues, due to traffic diversion schemes used by
competitors and predators, including unauthorized brand
use in domain names, site titles, meta tags, links, logos,
visible and hidden text.
- Reputation Damage and Trademark Dilution - Damage to
brand equity and corporate identity through negative brand
association with objectionable content (hate sites, pornography,
gambling, violence, etc.).
- Vanity Information - Find out what is being said about
you, your company, and your products.
- Counterfeiting - Is someone selling online counterfeits
of your products? Is your intellectual property being
sold online? Are your digital assets being stolen? Do
you require certifications or licensing fees before your
name or product can be used?
- Illegal Distribution - Are your products being sold
without your knowledge or authorization?
- Competitive Intelligence - How are your competitors
branding their products and services on the Web? What
websites are they using? Where are they advertising? Find
out strategic competitive information quickly and affordably.
. . .
What can I do to protect my brand
names?
Gain awareness: To help you understand the
potential scope of your brand abuse problem, Hollander and
Company provides a free Size the Problem Report. This report
quantifies the number of sites and categories in which your
brands are being potentially abused.
Get the Facts: After Hollander and Company
LLC determines the scope of potential brand abuse, you can
purchase additional reports that provide detailed information
about the sites using or subverting your brands. With this
information, you will know which sites are abusing your company
online, how they are perpetrating the abuse, and additional
information about each site (e.g., is the site live or parked;
is the sie e-commerce enabled?).
This information will help determine if additional action
is required.
Obtain Legal Expertise: Once you determine
which sites are leveraging your brand and potentially stealing
your assets, you can click on the Legal Resources button for
a listing of Intellectual Property and Trademark professionals.
While we do not explicitly endorse this list, all of these
IP attorneys are current Premium Legal Members of BulkRegister
and can provide whatever services are required to stop online
infringements.
. . .
What does a detailed report tell
me that a search engine can't?
While a free report will only tell you the
number of sites that infringe on your brand, a full detailed
report gives you much more information than a search engine
ever could for a number of reasons. The best way to put it
is that a search engine like Google searches DEEP and in the
process, produces lots of irrelevant detail by searching words
together and separately. Hollander and Company LLC searches
broadly and provides much greater relevancy by searching words
together (just like your trademarks and company names are
used) and by searching only home pages, where the most relevant
examples of abuse can be found.
In addition, our report is more thorough.
The best search engines only search a quarter of the Internet
- as in 25% - while Hollander and Company LLC searches 100%,
including ccTLDs. Search engines do not search domain names,
for cybersquatting, and they do not give WHOIS information
of the offending registrant. Hollander and Company LLC does
- which allows you to define the location of the abuse, download
or sort results and take fast action.
Using a search engine to find examples of
brand abuse or cybersquatting takes days, even weeks, and
is an impossible task. Hollander and Company LLC takes less
than five minutes and gives you the information you need to
take action immediately. You have the exact Name and Adress
of the abuser and a Sample Cease and Desist letter which you
can send in a matter of hours. Some users simply download
the results and do a one shot mailing to the people stealing
their business and revenue.
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What information is provided in the
free report?
FREE Brand Abuse Analysis: Gives a
total number of instances found and then breaks out by percentage
the different areas on homepages throughout the Internet that
contain your search term and represent possible abuse: text,
links, meta, image, title.
FREE Cybersquatting Analysis: Gives
a total number of instances found and then breaks out by percentage
domain names containing your search term in the various TLDs
com, net, org, and ccTLDs.
. . .
What information is in the paid reports?
CYBERSQUATTING Report:
Identifies and provides details of the domain names
found that contain your brand in gTLDs and ccTLDs. Information
provided indicates:
- If the associated website is active
- If the domain names are parked or dead ends
- If the site is e-commerce enabled
- If the site contains links to websites
- Registrant's contact information for follow-up action
- Report download options
BRAND ABUSE Report: Identifies and
provides details of the sites that contain your brand in these
areas of the sites' home page: meta tags, site title, links,
logos, or text (hidden or visible). In addition, information
provided indicates:
- If the associated website is active
- If the domain names are parked or dead ends
- If the site is e-commerce enabled
- If the site contains links to websites
- Registrant's contact information for follow-up action
- Report download options
COMBINATION Report: Both
reports - Cybersquatting AND Brand Abuse report details.
. . .
How much do the reports cost?
| Type
of Report |
One
Time |
Annual
Subscription
(12 monthly reports) |
| "Size The Problem" |
FREE |
FREE |
| Brand Abuse Report |
$149.95 |
$599.95 |
| Cybersquatting Report |
$99.95 |
$399.95 |
| Combination Report |
$199.95
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$799.95
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. . .
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